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The ILEAD technology is used by our customers to deliver tailored advertising. Data is collected on websites and during advertising delivery to show more relevant advertising to you.
What information is collected?
With our technology it is not possible, to identify you. By visiting a website where our technology is used or by viewing an advertising that has been delivered by our technology, an anonymous cookie is set with a random ID in your browser. The cookie is recognized during following visits on websites, that use our technology. By doing so, data about your browser, visited pages and delivered advertising is available to our platform. It is not possible, to identify your name or where you live. We do not collect any other PII (Personally Identifiable Information) from you, either.
Also our customers are contractually obliged not to collect any PII about you and we take reasonable steps to ensure that our customers meet our privacy standards, but we can not be held responsible for their privacy practises. If we are made aware that we have received PII, we will use reasonable efforts to remove that information from our records.
How is the anonymous information used?
The collected data is used, to identify more relevant offers for consumers and to deliver advertising to audiences that are more likely to respond. In doing so, you receive tailored advertising. Additionally we analyse the data for our customers.
Decide for yourself.
Protecting your data is very important to us. For this reason we work exclusively with approved cookie technologies. This ensures your right to decide for yourself whether or not you want to receive targeted advertising through our technology.
You can see from the status below (Cookie status content) if you have set a ILEAD cookie.
If you, as a consumer, don't wish to benefit from our technology, you can opt out and set a ILEAD blocker cookie.
Once you've set the blocker, advertising delivered through our technology can no longer be individually directed. Please note that this function is deactivated should you delete the blocker cookie. To activate our service select the opt in button.
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